Trustvocate
Highlights from the redesign of Trustvocate’s end-to-end user experience to provide more engaging and simpler experience.
Overview
Trustvocate is a tool for online businesses to collect and display customer reviews in a trustworthy manner to increase conversions. With Trustvocate, businesses can automate their review collection, respond to reviews, and display top reviews on their website to build trust among prospective customers and increase conversions. The project goal was to give Trustvocate’s website a complete overhaul, making it more engaging for users to read and share their reviews about brands.
My contribution
Product strategy User research Product design
Tools
Lorem ipsum
Client
Trustvocate
Year
2021
My role
As a UI/UX designer, I have closely collaborated with the CEO and the frontend developer and led a collaborative and user-centered design process in the center. The design and strategy I facilitated helped us think beyond the status quo and strengthen our design strategy. I redesigned the entire website to make the user experience more engaging and simpler. I worked on a design system to keep the design more consistent and clean.
Problem
It started with lot of meetings with the CEO, about what exactly was Trustvocate trying to achieve, what were their goals, what problems were they facing, what had they done to solve them, and so on. I began to understand that their current website was not thoughtfully designed. It didn’t effectively portray what Trustvocate is or what it does. It had weak copy, confusing CTAs and nothing exciting for the users to keep them coming back. The analytics showed a high bounce rate of around 85%, which needed to be optimized. Also entire website needed a complete visual redesign.
Objectives
- To optimize the entire website to achieve a lower bounce rate and to build trust among the users.
- To design a more engaging and seamless experience for users to read and share their shopping experiences.
- To enable users to discover more upcoming and trending brands based on other users's experiences.
- To deliver a visual overhaul to Homepage, Company profile and Brand landing page
Solution
I worked on improving Trustvocate’s end-to-end user experience, presenting the website in a way that it comes out as helpful, engaging, and reliable for the users, giving it a complete new look - Displaying user reviews, letting users discover new brands, providing value through company profile page and making it simple for users to leave review.
Read reviews shared by other users
I worked on improving Trustvocate’s end-to-end user experience, presenting the website in a way that it comes out as helpful, engaging, and reliable for the users, giving it a complete new look - Displaying user reviews, letting users discover new brands, providing value through company profile page and making it simple for users to leave review.
Read reviews shared by other users
I worked on improving Trustvocate’s end-to-end user experience, presenting the website in a way that it comes out as helpful, engaging, and reliable for the users, giving it a complete new look - Displaying user reviews, letting users discover new brands, providing value through company profile page and making it simple for users to leave review.
Read reviews shared by other users
I worked on improving Trustvocate’s end-to-end user experience, presenting the website in a way that it comes out as helpful, engaging, and reliable for the users, giving it a complete new look - Displaying user reviews, letting users discover new brands, providing value through company profile page and making it simple for users to leave review.
Process
Discovery & Research
A scalable system
We needed to create a flexible and scalable framework in the Pleo mobile app that we knew could handle different countries requirements. We initially offered per diems just to the German market as they are most commonly used there. We wanted to first expand to Sweden — but we knew other markets would follow further down the line. We didn't want to have to redesign the experience each time some new rules were added into the mix.
The first step was evaluating the current flow we had for the German market. We delved into the rules and regulations for both markets and stress tested which parts of the interface fell down or needed adapting for different regulations.
Information Architecture
One of the confusing parts of the old homepage, is that it doesn’t convey what Trustvocate is and what it does, straightaway. Users don’t actually understand what it is about and how it can benefit them. Statistically, 40% of users do not go past the Hero section. This needed to be addressed and given top most preference in the hierarchy. Along with this a proper value proposition and call to action was needed.